Intel Core and Intel Core Ultra are the New Desktop Processor Lines
The “i” era is over, but the re-branding is very minor considering a Core i9 becomes a Core 9, and so on. As Intel states, “Core i3/i5/i7/i9 will shift to Core 3/5/7/9”. No problem. The confusing part (and there must always be a confusing part) is that Intel is simultaneously launching a new Core Ultra brand. Soon a Core 9 and Core Ultra 9 will exist alongside one another, and these are different SKUs – though in fairness the K, KF, and non-K parts got pretty confusing already.
The new client branding structure incorporates several notable updates. They include:
- Introducing Intel Core Ultra processor brand for the most advanced client processors
- Simplifying the Intel Core processor brand for mainstream client offerings
- Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors
- Evolving the Intel Evo Edition platform brand for Evo-verified designs
- Introducing Intel vPro Enterprise and Intel vPro Essentials device labels for relevant commercial systems
Personally, I like the new Ultra branding. It’s very 1990s, and that decade is very much in fashion again. Now we just need teal and purple product boxes (I’m detecting a bit of those colors in the badges shown above).