The Microsoft Store Is A Now A Developer’s Paradise?
Publish Apps For Free And Keep All Your Profits, Except For Games?
It is a strange world out there and the new Microsoft Store policy is proof of that. Until now, if you wanted to publish an app to the Microsoft Store you needed to fork over $19 for that privilege. It was a one time fee and comparatively reasonable, Google also charges a one time fee of $25 and Apple charges you $99 every year to be able to distribute apps through their store. That is not a huge hurdle to overcome but it did mean your credit card information was stored in yet another place online and would be a bit of a problem for young developers who just wanted to try their hands at creating and sharing an app.
Now, you can create a post an app to the Microsoft Store without spending that money nor having to provide any financial deals. That opens up the store to anyone who wants to create an app and could well make the Microsoft Store far more interesting. Microsoft also doesn’t take a cut from the profits developers make from apps which have a cost associated with them, barring apps classified as games.
We could see a spike in malware now that there’s no cost to create an account to distribute apps on the Microsoft Store but it will definitely mean a lot more unique and odd apps should be available as well. Let’s hope the latter far outweighs the former!
"Developers will no longer need a credit card to get started, removing a key point of friction that has affected many creators around the world," explains Chetna Das, senior product manager at Microsoft. "By eliminating these one-time fees, Microsoft is creating a more inclusive and accessible platform that empowers more developers to innovate, share and thrive on the Windows ecosystem."
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